Guestit Opens Its Advanced Analytics Platform for Flexible Residential Rentals to the Public

We’re opening up what may be the Nordics most advanced analytics engine for flexible rentals

By Olof Kernell • July 24, 2026

Guestit Opens Its Advanced Analytics Platform for Flexible Residential Rentals to the Public

Behind Guestit lies years of data from tens of thousands of homes, hundreds of thousands of bookings, millions of pricing data points, and one of Europe’s most comprehensive datasets for flexible residential rentals. This intelligence platform powers the way we optimize every property we manage. Today, we’re making those same insights available to homeowners—and to those already renting through Airbnb.

Until now, this intelligence has only existed inside Guestit

Since the day Guestit was founded, our greatest competitive advantage has never been our website, booking platform, or integrations.

It’s been our data.

Every day, our systems analyze how homes perform across different markets, how demand shifts throughout the year, how pricing impacts occupancy, and why some listings consistently outperform others.

These insights have continuously powered our pricing, distribution, and operational decisions, helping us optimize thousands of homes across Sweden.

Until now, that intelligence has remained exclusively inside Guestit.

Today, that changes.

We’re productizing our internal intelligence platform and making parts of it available to every homeowner.

Start with an address. Receive a complete market analysis.

The new experience begins with something remarkably simple.

Search for an address.

Behind the scenes, Guestit analyzes comparable homes, historical market performance, local demand patterns, and pricing behavior to provide a comprehensive view of your property’s earning potential.

You’ll receive insights including:

Estimated annual revenue
Month-by-month revenue forecast
Performance compared with similar homes
Average occupancy in your area
Average nightly rates
Performance of the market’s top homes
Multiple revenue scenarios—from conservative to fully optimized

Instead of a single revenue estimate, you receive a complete market analysis designed to support better decisions.

Already hosting on Airbnb? That’s where things become really interesting.

The biggest addition is the ability to analyze an existing Airbnb listing.

Simply paste your listing URL.

Within seconds, Guestit compares your property’s performance against similar homes in your market and identifies exactly where revenue opportunities exist.

You’ll discover:

How your occupancy compares with the market
Whether your pricing is correctly positioned
How much revenue you may be leaving on the table
Which improvements are likely to have the greatest impact
How the highest-performing homes around you actually perform

Instead of simply estimating what your home could earn, Guestit now explains why your listing performs the way it does today—and what can be improved.

Turning market intelligence into actionable recommendations

The new analysis doesn’t stop at identifying opportunities.

It explains them.

Guestit automatically highlights both strengths and weaknesses within your listing.

For example:

Lower occupancy than comparable homes
Static pricing strategies
Limited distribution across booking channels
Strong pricing but weak visibility
Missed revenue during peak demand periods

Every insight is paired with practical recommendations that can help improve overall performance.

Built for flexible residential rentals

This isn’t another Airbnb calculator.

Guestit’s intelligence platform has been purpose-built for flexible residential rentals, where short-, medium-, and long-term demand are combined to maximize annual occupancy and revenue.

That’s the same methodology Guestit uses every day to optimize the thousands of homes managed through our platform.

This is only the beginning

The new onboarding experience marks the first step in opening up Guestit’s internal intelligence platform to homeowners.

Over time, we’ll continue expanding the platform with richer market benchmarks, deeper competitive analysis, smarter performance insights, and new tools designed to help homeowners make better rental decisions.

Our ambition is simple:

To give homeowners across the Nordics access to the same intelligence that powers one of Europe’s leading platforms for flexible residential rentals.

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